Everyday there is a fight going on between good and bad bacteria in your stomach. Eating sour milk for breakfast helps the good ones to win for the day. The brief was to sample Verum Sour Milk and raise awareness through a digital campaign. We created a game, inspired by the classic Pacman, where the 100 with the highest scores every day during a campaign period won the product as a mobile coupon.
Agency: Saatchi & Saatchi